5 brilliant examples of how gaming can boost your fundraising

Gaming is a multi-billion dollar industry with a vast audience of people with time

and money, so presents a great opportunity to the charity sector.  Gamification 

can have many benefits including increased website traffic, virality and increased 

engagement.

It can also be a way for charities to attract a younger audience and get them interested

in the cause.  In a report by the Charities Aid Foundation last year, it was stated that 

‘there is a real need to engage with people at a young age to give them an experience 

of charity’ and that ‘providing greater opportunities to learn about charity… can help ensure

that future generations not only grow up giving but are connected to a positive process of

engagement in civil society’. Gaming seems like an ideal way to do this, presenting a fun 

and educational way to engage young people.

Next month, Reuben Turner from the Good Agency will be delivering a session called 

Giving and gaming: what works and what doesn’t at the free virtual conference, 

Fundraising Online.  I’m looking forward to hearing from Reuben about the future 

potential of gaming in the charity sector.

Here are some great examples that I’ve come across of charities successfully using 

gaming to raise money or awareness for their cause:

Help for Heroes – Hero Bears app

The Hero Bears app was created for free by Supersonic Software and brought to 

market by AppyNation to raise money for Help For Heroes, with £1 from the sale of 

every game going to the charity. As well as raising funds, it has also raised awareness of 

the charity, with well-known people, such as Boris Johnson, coming out in support of 

the app.

Swedish Red Cross – Charity arcade

A joint initiative by the Swedish Red Cross and Stockholm Arlanda Airport saw donation 

boxes in the Swedish airport being turned into classic arcade games, making it more fun 

to donate and giving passengers something to do while waiting for their luggage!

RNLI – Boating safety

The RNLI website has a whole range of games on their website, including the one 

pictured below which aims to educate young people on boating safety.

Save the Children – Give Girls Power

The Give Girls Power campaign by Save the Children included a fantastic 

example of how a serious message can be delivered in an interactive way 

using gamification.

WWF – Wildlife education

This is a great example of a charity using gaming to get young people interested in their 

cause from a young age.  As well as online games, the WWF website has resources for 

offline games, such as how to make an African elephant finger puppet!

what do you think? send in your comments and feel free to share.

Source:Nonprofitcomm   , Myazpiration. 

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